Compass Visa Facebook Donation Campaign

How do you make giving to charity as painless as possible?

  • work-details-wwf2_2
  • work-details-wwf_2


Compass Visa was running a co-branded charity drive with WWF.

Apart from increasing engagement rate on their own Facebook page, Compass Visa also wanted to raise donations in support of WWF.


We developed a donation campaign that was based on shares, likes, and comments - the simplest of native Facebook functions.

This simple mechanism raked up 40,000 engagements within a month. Compass Visa made donations based on these numbers, and ended up donating upward of HK$100,000 to WWF upon conclusion of the campaign.


  • Visual Design
  • Facebook App programming


  • Around 40,000 engagements in one month (like, share, comment from Page and Campaign tab)
  • More than 2,400 page likes
  • Raised upward of HK$100,000