Compass Visa Facebook Donation Campaign

How do you make giving to charity as painless as possible?

  • work-details-wwf2_2
  • work-details-wwf_2

CHALLENGE

Compass Visa was running a co-branded charity drive with WWF.

Apart from increasing engagement rate on their own Facebook page, Compass Visa also wanted to raise donations in support of WWF.



APPROACH

We developed a donation campaign that was based on shares, likes, and comments - the simplest of native Facebook functions.

This simple mechanism raked up 40,000 engagements within a month. Compass Visa made donations based on these numbers, and ended up donating upward of HK$100,000 to WWF upon conclusion of the campaign.



EXPERTISE

  • Visual Design
  • Facebook App programming


RESULT

  • Around 40,000 engagements in one month (like, share, comment from Page and Campaign tab)
  • More than 2,400 page likes
  • Raised upward of HK$100,000
Contact Us

Let’s Achieve
Your Goals

Contact us. We’d love to help!

Thank you for reaching out!

We take every query seriously. We’ll be sure to respond as quickly

(and with as much thought) as possible.