Omega-9 Cooking Oil Promotion Campaign Dow

How do you use WeChat effectively to promote the health benefits of using Dow Omega-9 cooking oil and to drives sales online at launch?


Dow is a diversified chemical company, using the power of science and technology, continuous innovation, to create a better life for human beings. Dow launched Omega-9 healthly cooking oil in China for the first time. How do we communicate the benefits of Omega-9 cooking oil and to generate demand for this product online?


Campaign started out with a teaser phase where we use Dow Wechat Official Account to post 6 cooking recipes. Each recipe ends with a teaser message to ask users to attend an online product launch. On the day of the product lanuch, we launched the Omega-9 cooking oil online with an interactive HTML5 page, with a link to e-commerce for purchase, so as to promote the sales of this product on the Internet. In order to increase campaign dissemination, users can send customize e-cards to friends to make wishes!


  • Social Media Marketing
  • Social Media Campaign ideation
  • Visual design
  • Copy writing​
  • Campaign Analytics


  • All 500 litres of Omega-9 cooking oil was sold out within half a day.
  • Within 2 days, the campaign landing page garnered 4,300 page views.
  • The campaign also bought more than 200 new followers for Dow WeChat in a week

other case studies.

    Contact Us

    Let’s Achieve
    Your Goals

    Contact us. We’d love to help!

    Thank you for reaching out!

    We take every query seriously. We’ll be sure to respond as quickly

    (and with as much thought) as possible.