EMC Business-to-Business Marketing Campaign

How do you leverage the digital channel and creative execution to conduct effective B2B marketing to generate demand and to acquire leads?

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EMC is a global leader in enabling businesses and service providers to transform their operations and deliver information technology as a service (ITaaS). Due to the different maturity level of the target audience in US and China, most marketing material are not directly applicable for China.

EMC China has to develop content and run campaigns that are specifically for China.



Since 2007, we have been assisting EMC China in leveraging the digital channel to conduct B2B marketing to generate demand and to acquire qualified leads.


Splash worked on:

  • Campaign ideation & execution
  • Creative conceptualization
  • Visual design & production
  • Copy writing
  • Online game development
  • Aprimo operation
  • Data analytics



  • Digital Strategy
  • Website design
  • Website development
  • B2B marketing
  • Campaign ideation
  • Copy writing
  • Data analytics



Through rigorous review and data analytics after every campaign, we honed the process thereby improving the cost effectiveness of leads acquisition and 3rd party media.

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